Social Media Batch Processing System
Marketing Made Simple.
About This Template
This complete workflow system helps you create an entire month of social media content in just 2 hours. By batching your content creation process and implementing strategic automation, you'll maintain a consistent, engaging social media presence without the daily stress of figuring out what to post.
How to Use This System
- Schedule a dedicated 2-hour block for your monthly content batching
- Follow the step-by-step workflow outlined in this guide
- Use the templates and swipe files to quickly generate ideas
- Set up the recommended automation tools
- Track performance and refine your approach
Core System Components
- Content Strategy Framework
- Monthly Batching Workflow
- Content Creation Templates
- Scheduling & Automation Setup
- Performance Tracking System
1. Content Strategy Framework
Before you begin batching content, establish your strategic foundation:
Content Pillars
Create 4-5 core content pillars that align with your brand and audience interests:
- Educational Content (30%): Share your expertise and deliver value
- Brand Storytelling (20%): Humanize your brand and share your journey
- Social Proof (15%): Feature testimonials, results, and success stories
- Industry Insights (15%): Share news, trends, and thought leadership
- Promotional Content (20%): Highlight your offerings and calls-to-action
Content Types by Platform
| Platform | Top-Performing Content Types | Optimal Posting Frequency |
|---|---|---|
| Carousel posts, Reels, Stories | 4-7x weekly | |
| Text posts, carousels, articles | 3-5x weekly | |
| Videos, questions, testimonials | 3-5x weekly | |
| Polls, threads, news commentary | 5-7x daily | |
| TikTok | How-to videos, trends, behind-the-scenes | 1-2x daily |
Content Ratio Formula
For every 5 posts you create:
- 3 should provide value (educational, insights)
- 1 should build connection (storytelling, behind-the-scenes)
- 1 can promote your offerings (sales, promotions)
2. Monthly Batching Workflow
This process is designed to be completed in a single 2-hour session:
Phase 1: Preparation (15 minutes)
-
Review Performance (5 min)
- Check analytics from previous month
- Note top-performing content
- Identify engagement patterns
-
Content Calendar Setup (5 min)
- Open your content calendar template
- Mark key dates, holidays, and events
- Determine posting frequency for each platform
-
Resource Collection (5 min)
- Gather brand assets and style guide
- Collect customer testimonials
- Identify trending industry topics
Phase 2: Content Planning (25 minutes)
-
Theme Selection (5 min)
- Choose 4-5 weekly themes for the month
- Align themes with your content pillars
- Note any seasonal or timely topics
-
Content Mapping (15 min)
- Plot post types across your calendar
- Apply the content ratio formula
- Ensure balanced coverage of all content pillars
-
Caption Brainstorming (5 min)
- Create 3-5 templates for each content type
- Note questions to ask your audience
- List CTAs for different post types
Phase 3: Content Creation (60 minutes)
-
Graphics Production (30 min)
- Use Canva templates to create base designs
- Customize for each platform's requirements
- Batch similar designs together
-
Caption Writing (20 min)
- Write captions using your templates
- Include hashtag sets for each platform
- Tailor your tone for each platform
-
Content Pairing (10 min)
- Match captions with visuals
- Create a content library for easy access
- Format each post for its platform
Phase 4: Scheduling & Automation (20 minutes)
-
Tool Setup (5 min)
- Log in to your scheduling tool
- Verify platform connections
- Set default posting times
-
Content Upload (10 min)
- Upload all content to your scheduling tool
- Assign posting dates and times
- Review preview layouts
-
Final Review (5 min)
- Check content flow and distribution
- Verify links and tags work properly
- Schedule all content for the month
3. Content Creation Templates
Caption Templates
/* Educational Post */
✨ #DIDYOUKNOW: [Interesting Fact]
[Expand on the fact with 2-3 sentences of valuable information]
This is important because [explain relevance to audience]
What's your experience with [related topic]? Share in the comments! 👇
#[Industry]Tips #[YourBrand] #[RelevantHashtags]
/* Social Proof Post */
🌟 SUCCESS STORY 🌟
"[Client testimonial quote]" - [Client name/title]
[1-2 sentences about the results they achieved]
Ready to experience similar results? [Call to action]
#[Industry]Success #[YourBrand] #Testimonial #[RelevantHashtags]
/* Brand Story Post */
💫 BEHIND THE SCENES 💫
[Share a brief story about your team, process, or brand journey]
[Connect this story to your values or mission]
[Question to engage your audience about their related experiences]
#[YourBrand]Story #BehindTheScenes #[Industry]Life #[RelevantHashtags]
/* Promotional Post */
🔥 [NEW/SPECIAL/LIMITED] OFFERING 🔥
Introducing: [Product/Service Name]
[2-3 sentences describing key benefits and features]
[Create urgency with deadline or limited availability]
[Clear call to action with link]
#[ProductName] #[Industry]Solutions #[YourBrand] #[RelevantHashtags]
Content Ideas by Pillar
| Pillar | Content Ideas |
|---|---|
| Educational |
- Step-by-step tutorials - Industry statistics & insights - Common mistakes to avoid - Tips & tricks posts - Myth-busting series |
| Brand Storytelling |
- Origin story highlights - Team member spotlights - Company milestones - Day-in-the-life content - Values in action |
| Social Proof |
- Client testimonials - Before & after showcases - Case studies - User-generated content - Award & recognition posts |
| Industry Insights |
- Trend analysis - Industry news commentary - Future predictions - Research highlights - Expert interviews |
| Promotional |
- New offering announcements - Limited-time promotions - Feature highlights - FAQs about services - Client success stories |
4. Scheduling & Automation Setup
Recommended Tools
Content Scheduling
Later, Buffer, Hootsuite, SocialPilot
Graphics Creation
Canva, Adobe Express, Visme
Caption Assistance
Claude, ChatGPT, Jasper
Content Planning
Airtable, Notion, Trello
Analytics
Sprout Social, Iconosquare, native platform analytics
Engagement
Agorapulse, ManyChat, Respond
Batch Scheduling Best Practices
- Optimal Posting Times: Schedule posts during your audience's most active hours (check your analytics)
- Variety in Content: Avoid posting the same type of content on consecutive days
- Platform Staggering: Stagger similar content across platforms rather than posting everywhere simultaneously
- Engagement Windows: Schedule time blocks to respond to comments and engage with followers
- Review & Adjustment: Set a mid-month checkpoint to review performance and make adjustments
Automation Workflow
1. Content Creation → Scheduling
Use your scheduling tool to upload, organize, and schedule your month's content.
2. Scheduling → Notifications
Set up notifications when posts go live to check for any issues and be ready to engage.
3. Analytics → Performance Tracking
Connect your scheduling tool to your analytics platform to automatically track performance.
4. Performance → Content Calendar
Use performance data to inform the next month's content planning.
5. Performance Tracking System
Key Metrics to Track
| Metric | Description | Target |
|---|---|---|
| Engagement Rate | Total engagements divided by reach | 3-5% or higher |
| Reach Growth | Month-over-month growth in content reach | 5-10% monthly increase |
| Profile Visits | Number of profile visits from content | Steady upward trend |
| Link Clicks | Clicks on links in your bio or posts | 1-2% of total impressions |
| Follower Growth | Net new followers gained | 3-5% monthly growth |
| Top-Performing Content | Content with highest engagement by type | Identify patterns |
Monthly Review Template
MONTHLY SOCIAL MEDIA PERFORMANCE REVIEW
MONTH: [Month & Year]
AUDIENCE GROWTH:
- Total followers: [Number] ([+/-] [%] from previous month)
- New followers: [Number]
- Profile visits: [Number] ([+/-] [%] from previous month)
CONTENT PERFORMANCE:
- Total posts: [Number]
- Average engagement rate: [%]
- Top-performing post: [Brief description] with [Number] engagements
- Lowest-performing post: [Brief description] with [Number] engagements
CONTENT TYPE ANALYSIS:
- Best-performing content type: [Type] with [%] engagement rate
- Best-performing content pillar: [Pillar] with [%] engagement rate
- Best day/time: [Day] at [Time] averaging [%] engagement rate
PLATFORM BREAKDOWN:
- Platform 1: [Key metrics and notes]
- Platform 2: [Key metrics and notes]
- Platform 3: [Key metrics and notes]
INSIGHTS & RECOMMENDATIONS:
- [Key insight 1]
- [Key insight 2]
- [Key insight 3]
NEXT MONTH'S ADJUSTMENTS:
- [Adjustment 1]
- [Adjustment 2]
- [Adjustment 3]
About TymFlo
TymFlo simplifies business growth by providing time-saving solutions that make the journey seamless and stress-free. We take the complexity out of branding and growth, allowing business owners to focus on what matters most - running their business.
Learn more about our services at www.tymflo.com